Blogs, Bloggers, and Blogging

There are approximately 260 active blogs about whisk(e)y. There are at least that many dormant ones. I understand. Whiskey bloggers get distracted by day jobs, families, or other interests. Some are disillusioned with the relentless supply of new, overpriced sourced bourbon and rye. Unreasonable price hikes fueled by Pappy-crazed Instagrammers don't help. 

There have been days where I've had no desire to write. There are literally hundreds of other people who post their tasting notes/views on particular products. Some days I ask myself, "what's the point?" I started this blog for a few reasons: 1) to have fun hunting for, finding, and drinking whiskey; 2) to document my drinking experiences; 3) to get to know other enthusiasts/people in the industry. I've accomplished all of that. Is it "mission complete?" 

Last year, one of my favorite resources, the blog Red, White & Bourbon, shut down. Josh, a retired soldier, took the website down after several years of impressive reviews and opinions. I recall he refused to solicit or accept free samples but also focused his reviews on limited edition and high end products. I have not spoken to him about why he stopped writing, but I am sure his model was tough to sustain. Every week, an expensive, limited edition bourbon is waiting to be hunted, purchased, reviewed. It can be dizzying.

Another one of my favorite blogs, Jason Pyle's Sour Mash Manifesto, has also gone quiet. I reached out to Jason to see if he'd be willing to share his thoughts for this post. For Jason, as it should, blogging about booze takes a back seat to what's going on at home or with his kids' sporting events. But even when he finds time to write, he has chosen not to. Sour Mash Manifesto is still online, but he hasn't done a review since September 2015. With his consent, I've decided to publish a portion of his response to my question of, "why did you stop blogging?"


I have asked myself why the draw to blog, video, and write more about something I enjoy so much is not as high as it once was. Especially when my enjoyment and appreciation for whiskey could not be higher. What I've concluded is that it (the site) definitely lost some luster for me- seeing this fervor over limited releases, the pursuit of the rarest stuff, the expectation to review it, all of that definitely contributed to making it less fun than it once was. I began to find more appreciation for the standards (of bourbon and rye) and the things people could get, and that's somehow not what drives enthusiasts these days. Plus I just found enjoyment more in the whiskey and less about talking about it.

Also, maybe to some extent it was mission accomplished for me. I've thought about that too. When I first started blogging that was right before the boom. American whiskey was on the rise for sure but even nationally still wasn't as highly regarded as Single Malts for example. My site was one of a number that started in that time and attention quickly ramped up on how great American Whiskey is. Perhaps that's a contributing factor for me, at least in the back of my mind - knowing that was my mission (to create more awareness) and that it was done...perhaps the site became unnecessary to a degree.


I would sincerely appreciate reader thoughts on bourbon blogs, bloggers, and blogging. What should be next for The Bourbon Scout?
John Tramazzoblog, bourbon