Prichard's Double Chocolate Bourbon

Prichard's Double Chocolate Bourbon is a 90 proof flavored bourbon whiskey- borne of a "friendship" between Prichard's Distillery in Kelso, TN and the Olive & Sinclair Chocolate Co. in Nashville.  As the bottle proudly proclaims, "natural flavors" are added to whiskey that otherwise meets the regulatory criteria to be labeled bourbon.  After aging for an undisclosed number of years in oak, the bourbon is "infused" with roasted and stone ground cacao beans, although Phil Prichard and his wife Connie keep the specifics a proprietary secret.

We've previously reviewed Prichard's Double Barreled Bourbon which I believe is one of the most delicious smelling bourbons we own.  Ironically, the Double Chocolate bourbon, which you may expect to emit sweet and pleasant aromas, is rather foul to the nose.

The distillery markets the Double Chocolate bourbon as a "perfectly balanced" bourbon with a mellow chocolate (not sweet) background.  Personally, I get the bitter qualities of unsweetened chocolate in the nose, and no chocolate whatsoever in the taste.  I also find the flavors to be unbalanced and not particularly rich or exciting.

That being said, I applaud anyone for taking whiskey risks, as its vital to the development of the industry.  While I don't like this bourbon, I think Prichard's is an impressive operation, and I'll happily drink their award winning rums...

Prichard's Double Chocolate Bourbon

Prichard's Distillery
90 proof
$66 at Morganelli's in Columbia, SC

Color: Dark amber.  Looks like whiskey, not whiskey with chocolate in it...

Nose: Oh god.  At best, interesting.  Honestly though, it's unpleasant.  I think I smell acetic acid, which makes me cringe, although inexplicably I continually stick my nose back into the glass.  Funky vegetal notes, hops, barley, maybe a touch of bitter baking chocolate. 

Tasting Notes:  The body is lacking in depth and the flavor profile is pedestrian.  Unlike the nose which almost knocked me out of my seat, the sip is mundane with some caramel/toffee sweetness, but not a lot of bite.  I don't pick up the cacao, although there is certainly something different about this whiskey.  

Overall: C-.  Prichard's Double Chocolate bourbon will run you between $65 and $80.  That's a price likely justified by whatever Olive & Sinclar charged Phil and Connie for the select cacao beans.  Unfortunately, their exciting idea didn't translate into an exciting flavored bourbon whiskey.  

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